PORTLAND, Ore. – December 10, 2025 – Digital banking provider Tyfone today announced Mitch Rosenbaum has joined the team as SVP of Innovation. With more than two decades of experience in the financial services industry, Rosenbaum will have a critical role in advancing Tyfone’s nFinia™ Digital Banking platform providing solutions that are intuitive, relevant and scalable.

Prior to joining Tyfone, Rosenbaum was the SVP of Marketing and Digital Services for the Credit Union of Colorado where he successfully led efforts to modernize the credit union’s systems, moving away from legacy, disconnected platforms and manual processes. He has articulated a clear vision for the industry, warning community financial institutions that don’t prioritize digital engagement are at risk of becoming obsolete.

“In my previous role I had the pleasure of working with Tyfone as a client and immediately recognized they are not the typical vendor,” said Rosenbaum. “Many firms tout partnership during the initial sales process, but few maintain that commitment past implementation. Tyfone is the rare exception, their company culture fosters collaboration, a genuine commitment to people and relationships, as well as an environment that is never satisfied with the status quo.”

Rosenbaum’s career highlights include leading digital banking pivots, founding and growing marketing and fintech-focused ventures and demonstrably boosting customer engagement and user experience. Most recently he was the SVP of Marketing and Digital Services for a credit union where he demonstrated significant leadership in modernizing digital banking experiences for credit union members. He is often recognized for his human-centered approach to innovation, leveraging technology, marketing, behavioral science and software development to transform how financial services are delivered to and experienced by customers.

“Mitch’s passion for client collaboration and his deep expertise in digital strategy make him an exceptional addition to the Tyfone team,” said Siva Narendra, CEO of Tyfone. “He understands the specific pain points and challenges facing community financial institutions and this knowledge will be invaluable as we grow and advance our platform. His leadership will play a key role in accelerating Tyfone’s innovation efforts and strengthening our customers’ competitive advantages. We are thrilled to welcome him to the Red Shoe Crew family.”

About Tyfone

Based in Portland, Ore., Tyfone is a leading provider of consumer and commercial digital banking services for community financial institutions throughout the U. S. We understand that an elegant, engaging, intuitive user experience is the minimum requirement for any digital banking provider. What differentiates Tyfone is our unwavering commitment to continuous innovation, exceptional collaboration, and superior execution. We consider each customer a true partner and place the highest value on every relationship. To learn more about Tyfone, visit Tyfone.com and connect on LinkedIn.