It did not take Todd Marksberry long to land a new gig.

The former Canvas Credit Union CEO has joined Innovative Partnerships Group as an executive advisor.

In a press release, the company said Marksberry will expand IPG’s sponsorship and naming rights consulting and business development practice in the financial services industry, which will include credit unions, banks, fintechs, credit card companies and payments solutions providers.

While at the helm of Lone Tree, Colorado-based Canvas, Marksberry oversaw partnerships the credit union developed with Colorado State University, the University of Denver, CSU Pueblo, Children’s Hospital of Colorado and Special Olympics Colorado.

“[IPG] felt I had a strong understanding of how to leverage community partnerships to increase the credit union’s brand awareness and grow the business,” Marksberry told Tyfone. “It’s going to give me the chance to engage in some interesting projects in the U.S. and abroad with professional sports teams, music venues, et cetera, but also afford me significant flexibility relative to time with my family – the most important thing in this season of life.”

Innovative Partnerships Group is a full-service consulting, valuation and business development agency dedicated to changing the way premiere brands and properties come together.

Canvas in September named Chad Shane its new CEO after Marksberry announced his retirement. The $4.5 billion-asset credit union had installed CFO Colleen Knoll as the CEO on an interim basis.

Jeff Marks, founder and CEO of Innovative Partnerships Group, said one of the most significant events during Marksberry’s leadership that changed the trajectory of Canvas was the naming rights partnership formed with Colorado State University.

“We knew Todd would be the perfect fit as we look to expand our presence and help get the word out about IPG’s next generation valuation platforms and custom research regarding financial services and credit unions,” Marks said.

Among other accomplishments, Marksberry oversaw Canvas’ merger with Western Rockies Federal Credit Union in 2022.

Marksberry said he has been traveling a bit and enjoying time with his family – especially his grandchildren – since he retired.

“It’s been food for my soul,” he said. Canvas earned roughly $9.7 million in the first half of 2024, a 51% decrease compared to a year earlier, according to call report data from the National Credit Union Administration.

““We’ve known for quite some time about Todd’s reputation and vision for how naming rights and sponsorships get done in financial services, as well as how Todd would assist behind the scenes with fellow credit union CEOs, helping them unlock value in their partnerships.”

 – Jeff Marks
Founder and CEO
Innovative Partnerships Group