Landmark Credit Union expands Madison footprint as Wisconsin growth strategy accelerates.
The $7.7 billion credit union plans to open five Madison-area branches by the end of 2027, extending a broader expansion campaign that includes acquisitions and new markets across Wisconsin and northern Illinois.
Landmark Credit Union is making its most significant investment in the Madison market in more than a decade, announcing plans to establish five branches across the region by the end of 2027 as the institution accelerates a broader expansion strategy across Wisconsin.
The initiative begins this week with the opening of a new Monroe Street branch, replacing Landmark’s longtime Spring Street location less than a mile away. But executives describe the move as far more than a relocation. It marks the first phase of a multi-year effort to deepen the $7.7 billion-asset credit union’s presence in one of Wisconsin’s fastest-growing metropolitan areas.
“Madison is an important market for Landmark, and the opening of our Monroe Street branch reflects our commitment to serving this immediate and expanded community for years to come,” Tim Mackay, Landmark’s president and chief executive officer, said in announcing the expansion.
While Landmark has maintained a single Madison branch for more than a decade, the credit union now plans to add four additional locations in Sun Prairie, Middleton, Waunakee and along East Washington Avenue. Together, the offices are intended to provide retail banking, mortgage lending, commercial banking and investment services throughout the region.
The Monroe Street office occupies nearly 3,700 square feet near Camp Randall Stadium and several established Madison neighborhoods. In addition to traditional teller services and advanced ATMs, the branch includes space for mortgage lending, commercial banking and member consultations.
The remaining locations represent a mix of new construction and leased facilities designed to broaden Landmark’s reach as Madison continues to attract new residents and businesses. Planned offices in Sun Prairie and Waunakee will be newly built branches, while locations in Middleton and on East Washington Avenue will occupy leased commercial space. Each office is expected to offer access to Landmark’s Investment Center alongside traditional banking services.
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The expansion comes as Landmark pursues growth on several fronts.
According to the latest NCUA call report data, the Brookfield-based credit union has approximately $7.7 billion in assets and serves 406,664 members through a network of 35 branches supported by more than 1,000 employees. Financial performance has also improved, with first-quarter net income reaching $20.1 million in 2026, up from $15.3 million during the same period a year earlier.
Madison is only one piece of the organization’s broader strategy.
Earlier this year, Landmark reached an agreement to acquire American National Bank–Fox Cities, an Appleton-based community bank with approximately $419 million in assets. The transaction is expected to add roughly $328 million in loans while expanding Landmark’s presence in northeastern Wisconsin.
Just days after announcing that acquisition, the credit union disclosed another deal to purchase a North Shore Bank branch in McHenry, Illinois. That transaction will add approximately $34 million in deposits while strengthening Landmark’s position in McHenry County and bringing the branch’s employees into the organization.
Taken together, the moves reflect a pattern seen across many larger credit unions, which have increasingly relied on acquisitions, branch expansion and commercial banking services to broaden their geographic footprint while continuing to compete with regional and community banks.
Landmark’s Madison initiative also includes a community investment component tied directly to its expansion.
For every checking account opened at one of the five new Madison-area branches, the credit union will donate $100 to United Way of Dane County’s Reducing School Mobility initiative, up to a total of $50,000. The program supports families experiencing housing instability in an effort to help children remain in their schools and avoid disruptions to their education.
Mackay said the Madison expansion is intended to build long-term relationships alongside greater access to financial services.
If completed as planned, the five-branch buildout will substantially increase Landmark’s presence in Dane County while reinforcing its strategy of pairing physical expansion with broader banking capabilities, including commercial lending and investment services. The effort also positions the credit union to compete more aggressively in one of Wisconsin’s strongest population and economic growth markets as it continues expanding across the Upper Midwest.
“While Landmark has maintained a single Madison branch presence for more than a decade, this is the first step in a broader investment in the region as we increase access to financial services and continue building relationships with the people, families and businesses that call this community home.”
– Tim Mackay
President & CEO
Landmark Credit Union
Ken McCarthy is manager of marketing communications at Tyfone, where he monitors the credit union industry and contributes to conversations shaping its future. He previously covered credit unions and community banking for American Banker and S&P Global Market Intelligence. He holds a journalism degree from Point Park University and has more than 15 years of experience covering financial services. He is also the author of three literary fiction novels.
