
Red Canoe CU in Washington taps insider as next CEO
Deidra Miner has been the $1.1 billion-asset credit union’s chief operations officer since 2018.
Red Canoe Credit Union in Longview, Washington, has named Deidra Miner as the organization’s new CEO.
She replaces David Spaulding, who retired on Jan. 31.
Miner was the $1.1 billion-asset Red Canoe’s chief operations officer for the past six years. Prior to that, she was senior vice president of enterprise risk with First Tech Federal Credit Union.
Spaulding joined the credit union in 1995 as its chief financial officer and was named president and CEO in 2009.
Under his leadership as CEO, Red Canoe has doubled in size and opened six new branches.
Red Canoe also completed a merger with $41 million-asset Cowlitz Credit Union in 2014.
“It has been an honor and a privilege to serve as the CEO for the past 15 years,” Spaulding said in a release. “And no one gets here alone. I am deeply grateful for the work of our dedicated staff, the loyalty of our members, and the support of our board of directors for their trust and collaboration over the years.”
Red Canoe replaced Miner by creating the new role of chief experience officer and hiring Jerrod Keller to fill it.
Keller most recently worked as the chief experience officer at $4.3 billion-asset Safe Credit Union in Folsom, California.
“The chief experience officer position is a newly established role at Red Canoe, designed to take a comprehensive approach to serving our members and reinforcing our dedication to providing exceptional experiences for our membership,” Miner said.
The credit union has 59,000 members and earned roughly $6.4 million in 2024, a 23% increase compared to a year earlier, according to call report data from the National Credit Union Administration.
“I am deeply grateful for the work of our dedicated staff, the loyalty of our members, and the support of our board of directors for their trust and collaboration over the years.”
– David Spaulding
Retiring CEO
Red Canoe Credit Union